Last Saturday, I was invited by Omy.sg and Levi’s to the Levi’s® 501® Interpretation event at ION Orchard. Not only were we allocated front seats right next to the stage, we also had the opportunity to take photos with celebs Felicia Chin, Xu Yahui, Ian Fang and Tosh Zhang. Lol Tosh’s fans, look out for videos in the post!
Levi’s celebrates 140 years since bringing the iconic and original Levi’s 501 jeans to the world, and this time the collection is “Same like always, like never before”. How paradoxical is that? In the Spring/Summer collection 2013, Levi’s has introduced a non-denim Levi’s® 501® collection for the first time. Breaking with tradition, yet maintaining the product’s true essence and timeless spirit.
Yippee! Trying not to sound overly excited here, but to be honest, my heart was about to pop out. Omg, why are stars all so tall…? If I didn’t wear my booties, I would just reach their shoulders. T.T
Surprised at the different colours the celebs are wearing? They are all from the Spring/Summer 2013 collection non-denim collection, and available in true chino, chalk blue and mineral red.
My OOTD was a floral butterfly chiffon top from Rivervale, Levi’s skinny jeans, NET ladies blazer, Payless booties, and carrying my own handmade Beary Naise’s oversized clutch. Yep I was wearing Levi’s too ^^
The crowd and various fanclubs cheered as the event started. Watch the video next for the celeb’s fashion walk, decked out in all Levi’s. They also talked about how they created their own individual look with Levi’s apparels.
After that, some people were picked from the audience and they took part in a mini contest to see who can identify the various parts of a Levi’s 501 jeans accurately. Felicia Chin’s team won!
Next up was a contest between the celebs. They had to dress up a ‘shirtless’ guy with Levi’s apparels, explain why they chose that look and do a catwalk etc. The audience will then be able to vote for their favourite ‘shirtless’ guy.
I am so sorry for not having any presentable photos of Felicia’s team! But there is a group photo later on.
Yahui and her model, Nick.
She dressed him in this darker tone so that he would appear more mature, reliable and trustworthy. Lol. I think that’s what she looks for in a guy. *Hint Hint*
Ian chose a red polo tee and jacket for his model to create a youthful look. Bright colours tend to portray a more vibrant personality and friendliness.
Ian and his model broke out in a weird dance-walk down the runway. Haha! How apt.
Tosh chose a more serious look for his model, pairing a more structured jeans shirt with jeans. Watch the video next for a clearer look. :) He also did a short break dance on stage.
The celebs with their models after voting. Yahui’s model won the most number of votes. I think partly because of his boyish charm and affable smile. Haha I voted for him too.
One super lucky voter was chosen from Yahui’s team to win a an entire set of apparels that the model was wearing, including the jeans. Oh man, Yahui picked really close to where I stuck my voting slip. Why wasn’t I chosen!!!
One lucky voter from the rest of the teams also won the shirt/top that the model was decked out in, so lucky!
Haha disappointed me..
One last close up of the stars :D
I think what the celebs have chosen for themselves to wear for the event is really trendy, and each brings out a different kind of look for the different personalities.
For eg, Yahui picked out a black leather bomber jacket to complement and bring out her eyes. Without it, she would appear washed out as her blond hair will drown out her eyes. Plus I really like the mineral red pants from Levi’s.
Felicia was really creative! She picked out a men’s shirt and wore it in a way that it was a toga and there was even a pretty ribbon on her shoulder. That’s an innovative and daring way to wear a mens’ long sleeved shirt.
Tosh brought out his own hip hop style with a shirt buttoned from the top instead of from the bottom. Haha who would have thought to do that? Actually it is, who can pull that off? Lol
I really like Ian’s preppy look. Wearing a blue checkered shirt underneath a pullover jumper brought out some colours otherwise his whole ensemble would be pretty dull. His look is somewhat laid-back yet all nicely put together. :)
One final photo ^^
Head down to Levi’s stores to check out the new collection! The next generation of Levi’s® 501® jeans and non-denim pants, give the wearer a slightly tighter silhouette, more comfort around the waist, feature slightly larger pockets to store your latest smart phone, and have a shallower yoke for a cleaner aesthetic. They also feature stronger stitching and reinforced belt loops, inseams, buttonholes and cuffs.
They have something for everyone. Look at me, I’m so petite that it’s really hard for me to find pants that fit my hips/waist and especially my
non-existent bum, but I found my pair of jeans at Levi’s! My first and only was a gift from Aunty Margaret for my 21st birthday, and I will wear it till the day I outgrow it. Every time I wear it, I am reminded of her love. It is that important to me.
That’s not all.
Snap yourself in a pair of 501s and show your style in their ‘What’s your Interpretation #501’ contest.
Upload your photo at http://levis501.com.sg and stand to win attractive prizes if your look was chosen.
TOP 5 WINNERS
- $300 cash + $200 Levi’s® merchandise
- Be part of the Levi’s® global 501® campaign
- Score invites to the Levi’s® 501® party (May 2013)
Check out Levis501.com for really cool photos. Thank you Levi’s, Omy.sg, 8 days for the invite.