HUGO BOSS has unveiled a hot and steamy campaign teaser for their most luxurious and seductive fragrance to date. ‘BOSS The Scent’ is a fragrance for men that is bound to be “Intriguing, Captivating, Unforgettable”.
The layers of the scent unfolds over time, leaving a lingering lasting impression. Top notes of spicy ginger beckons and beguiles, while an arousing blend of aphrodisiac Maninka fruit from Africa and Lavender swathes the skin in sensuality, and base notes of masculine, burnished leather intensifies as you draw in.
The exclusive African maninka fruit has not been used in perfumery before, which makes this scent truly unique and unforgettable. Found in the Fynbos region in South Africa’s Southern Cape, the maninka fruit is said by locals to be an aphrodisiac that is potent for both men and women. ;)
Hollywood actor Theo James, who stars in the Divergent series, fronts the campaign that is made up of still images and a video directed by Darren Aronofsky, known for his work in The Black Swan. Theo’s confidence and magnetism is perfect representation of the modernity of masculinity and seduction, paired with warm elegance and charisma.
Watch the video and tell me that you were not moved. I will now look out for it in stores and take a whiff of this exciting scent.
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(This post is brought to you by HUGO BOSS)